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Aashirvaad Brand

Aashirvaad is a brand of staple food and kitchen ingredients owned by ITC Ltd.

It aims to provide wholesome goodness, the finest of ingredients are sourced, directly from the farmers.

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Description

A walk through our range of products might well seem like a journey through a world that is in perfect harmony with nature.

Aashirvaad Atta was launched on 27th May 2002 and within a short span has become the number one in branded packaged atta across the country. Aashirvaad Atta is made from the choicest grains – heavy on the palm, golden amber in colour and hard in bite. It is carefully ground using modern ‘chakki – grinding’ process for the perfect balance of colour, taste and nutrition which also ensures that Aashirvaad atta contains 0% Maida and is 100% Sampoorna Atta. The dough made from Aashirvaad Atta absorbs more water, hence rotis remain softer for longer.